Privacy Policy

Skyhook Adventure (‘Us’, ‘We’) is the trading name of Skyhook Adventure Ltd.

We, as a data controller, collect, process, use, and disclose the information you provide by using the Website (www.skyhookadventure.com). The purpose of this policy is to explain to you how we control, process, handle, and protect your personal information while browsing or using this website, including your rights under current laws and regulations. If you do not agree to the following policy, you may wish to cease viewing/using this website.

• "I", "our", "us", or "we" refer to the business, Skyhook Adventure.

• "You", "the user" refers to the person(s) using this website.

• GDPR means General Data Protection Regulation.

• PECR means Privacy & Electronic Communications Regulation.

• ICO means Information Commissioner's Office.

• Cookies mean small files stored on a user’s computer or device.

Under the GDPR (General Data Protection Regulation), we control and/or process any personal information about you electronically using the following lawful bases.

Lawful basis: Consent

• The reason we use this basis: To provide information about our trips and any bookings that you have made. We also share data with selected third parties for the purpose of website analytics and marketing retargeting.

• Data we process:

  • Personal Identification Information: Name, email address, IP address, and other contact details.

  • Usage Data: Information about how you use our services, including browsing behaviour, trip bookings, and interactions with website features.

  • Cookies and Tracking Data: We use cookies and similar tracking technologies (Google cookie, Facebook cookie, Skyhook cookie) to monitor your activity on our website.

• Data retention period: We will continue to process your information under this basis until you withdraw consent or it is determined your consent no longer exists.

• Sharing your information: We do share your personal information with third parties, including Facebook and Google, for analytics and marketing purposes.

If the lawful basis upon which we process your personal information changes, we will notify you about the change and any new lawful basis to be used if required. We shall stop processing your personal information if the lawful basis used is no longer relevant.

You have the right to request the deletion of your personal data at any time. To do so, please contact us at [info@skyhookadventure.com] with your request. We will process your request in accordance with GDPR and other applicable laws. Please note that certain data may be retained where it is necessary for legal compliance or for legitimate business purposes.

We process your data for the following purposes:

• Service Provision: To deliver and enhance our services, such as processing your bookings. User Support: To respond to your inquiries, provide customer support, and fulfil your requests.

• Personalization: To tailor our services to your preferences and enhance your user experience.

• Analytics: To understand how our services are used, which helps us improve and optimize them.

• Marketing and Promotions: With your consent, we use your data to send promotional messages and offers that may be of interest to you.

• Legal Compliance: To fulfil any legal obligations, such as responding to regulatory requests and resolving disputes.

Under the GDPR, your rights are as follows:

• The right to be informed;

• The right of access;

• The right to rectification;

• The right to erasure;

• The right to restrict processing;

• The right to data portability;

• The right to object; and

• The right not to be subject to automated decision-making, including profiling.

You also have the right to complain to the ICO [www.ico.org.uk] if you feel there is a problem with the way we are handling your data. We handle subject access requests in accordance with the GDPR.

We use cookies on this website to provide you with a better user experience. We do this by placing a small text file on your device/computer hard drive to track how you use the website, to record or log whether you have seen particular messages that we display, to keep you logged into the website where applicable, to display relevant adverts or content, and to refer you to a third-party website.

Some cookies are required to enjoy and use the full functionality of this website.

We use a cookie control system which allows you to accept the use of cookies and control which cookies are saved to your device/computer. Some cookies will be saved for specific time periods, while others may last indefinitely. Your web browser should provide you with the controls to manage and delete cookies from your device. Please see your web browser options.

We ensure the security of any personal information we hold by using secure data storage technologies and precise procedures in how we store, access, and manage that information. Our methods meet the GDPR compliance requirement.

We have provided further explanations about user privacy and the way we use this website to help promote a transparent and honest user privacy methodology.

Our website may contain adverts, sponsored, and affiliate links on some pages. These are typically served through our advertising partners; Google Adsense, eBay Partner Network, Amazon Affiliates, or are self-served through our own means. We only use trusted advertising partners who each have high standards of user privacy and security. However, we do not control the actual adverts seen/displayed by our advertising partners. Our ad partners may collect data and use cookies for ad personalization and measurement. Where ad preferences are requested as 'non-personalized', cookies may still be used for frequency capping, aggregated ad reporting, and to combat fraud and abuse.

Clicking on any adverts, sponsored or affiliate links may track your actions by using a cookie saved to your device. Your actions are usually recorded as a referral from our website by this cookie. In most cases, we earn a very small commission from the advertiser or advertising partner, at no cost to you, whether you make a purchase on their website or not.

Under the GDPR, we use the consent lawful basis for anyone subscribing to our newsletter or marketing mailing list. We only collect certain data about you, as detailed in the "Processing of your personal data" above. Any email marketing messages we send are done so through an EMS (email marketing service provider). An EMS is a third-party service provider of software/applications that allows marketers to send out email marketing campaigns to a list of users.

Email marketing messages that we send may contain tracking beacons/tracked clickable links or similar server technologies in order to track subscriber activity within email marketing messages. Where used, such marketing messages may record a range of data such as times, dates, IP addresses, opens, clicks, forwards, geographic, and demographic data. Such data, within its limitations, will show the activity each subscriber made for that email campaign.

Any email marketing messages we send are in accordance with the GDPR and the PECR. We provide you with an easy method to withdraw your consent (unsubscribe) or manage your preferences/the information we hold about you at any time. See any marketing messages for instructions on how to unsubscribe or manage your preferences.

Our EMS provider is Drip Global, Inc. We hold the following information about you within our EMS system:

• Email address

• IP address

• Subscription time & date

• Trip booked

Under the GDPR, we use the consent lawful basis to add you to a chat with other Skyhook website or app users after making a booking or upon you initiating or joining a chat with others.

Upon making a booking for a trip provided through this website, you will be added to a chat with other customers who are booked onto the same trip of the same date. You will also be able to use the in-app messaging to communicate with the third-party provider for the trip you have booked.

Your personal data such as name, social profile image, etc., will be shared with others connected to you through the in-app chat.

This core feature is intended to allow you to connect and communicate with others on your trip, with the third-party trip provider, and with other customers for social and organizational purposes.

After a trip, you are welcome to share images or videos with us, and our Site has functionality to allow you to upload image and video files. Moreover, we might have a professional photographer accompany the trip you are on. By accepting our Booking terms, you provide us the consent to feature your image in our promotional and marketing materials.

• Overview of the GDPR - General Data Protection Regulation

• Data Protection Act 1998

• Privacy and Electronic Communications Regulations 2003

• The Guide to the PECR 2003

• Facebook Privacy Policy

• Google Privacy Policy

• Drip Privacy Policy

Last Updated: 20th August 2024